Mobile Marketing Ideas

One of the best marketing tools for

an aggressive marketer has turned

out to be the humble SMS message

facility in the mobile phone. Mobile

Messaging Ideas have also become

so pervasive that they are the most

common element of any marketing

plan.

Any introduction of latest

electronic gizmos is often followed

by a blitz in mobile marketing them

 with attractive price and rental

options. A case in point is the

Apple iPod, which caught the

imagination of all consumers

worldwide and became an instant

success. One can say that one of

the mobile marketing ideas has

been to raise the aspirations of the

consumers and motivate them to

upgrade their electronic

possessions. The rapid advance in

technology has also enabled

mobile messaging that is capable

of many innovative forms like

video messaging, picture

messaging, music and sound

messaging and so on.

Marketing of movies, music

albums, opera and theatre tickets,

travel offers and confirmations,

alerts on service, new offers and

schemes on financial products like

credit cards,Loans, opinion polls,

and entries to popular game and

reality shows on television --- this

is the reality that is happening

today across the world.

Consumers who feel that they have

been pestered by the marketers

have the option of enrolling their

numbers in the Do No Call

Register. The numbers in this

register are out of bounds for

telemarketers and others. But

marketers still have many more

potential customers to contact and

they do it in as attractive manner

as possible. Many freebies are

available to customers if they

respond to the mobile marketing

messages.

Political campaigners fully

the impact the messages have on

the recipients and they go to great

lengths to communicate in a nice

manner and sway their opinion

towards their party. Political

commentators find that they can

gauge the feelings of voters with

ease even as they conduct their

own surveys among the voters. In

addition, with the almost complete

domination of mobile phones

among the people, mobile

marketing has become simple and

 effective as a direct medium of

 contact.

One major element of mobile

marketing is the facility of instant

two-way communication.

Consumers who receive a message

on their mobile phone can press

the reply button and send their

. Marketers are happy with this

because they are able to gauge the

response to the offer within

minutes of sending the offers.

Sports and contests are the

favourite of consumers. Mobile

marketing in this area is also

popular as they convey scores,

odds and offer of special seats on

crunch games. It helps that most

mobile marketing messages can be

sent automatically.