Getting Efficient Results with Small Mailings
Your Challenges
- Manage production costs of individualized, small-run, full-color mailings
- Turn requests for mailings quickly
- Ensure consistent corporate approach while allowing for individualization
- Achieve department goals
DM Solution
- Special short-run, four-color, individualized printing capabilities. . . so you can send a professional piece that is tailored especially for the recipient
- Market analysis and extensive data resources. . so you mail to those most likely to respond
- Data maintenance and delivery . . .so you eliminate non-deliverables and duplicates, and save on printing, paper stock, envelopes, labor and postage
- Single-Source Accountability . . . so you can depend on us to manage your program in-house, soup to nuts
- Nimbleness . . . so you know that your program reaches the marketplace as quickly as possible
- Partnering . . . so you know that your goals are our goals and that we win together
A Success Story
The Human Resources department of a national grocery chain supports the employee recruiting needs of its stores. It wants an easily implemented program, which maintains corporate identity, but provides flexibility for local marketplace and employment information.
We implement a standardized, streamlined process. The recruiter completes and faxes a form to us and e-mails selected data. We clean and process the mailing data to ensure deliverability, adjust the standing art template, and run a live proof. On sign-off, each resulting full-color piece is individualized with recruiting needs and recipient information, but also maintains standard corporate identity graphics and content.
Both the HR Department and local manager save time by outsourcing this program. They also save money - by using our standardized template that carries their established, corporate guidelines and having automatic cleaning to reduce non-deliverables. The recruiter reports that consistently good results are meeting staffing needs quickly.
Implementing Your Customer Acquistion Strategy
Your Challenges
- Introduce your services to a skeptical marketplace
- Position your services as value added
- Identify best B2B segment for your existing and new services
- Focus your expensive and limited professional resources
- Follow-up consistently on opportunities
- Use the most cost effective solutions possible
DM Solution
- Strategic consulting and program design . . . so you offer your services to the right segments using the right positioning and media
- Market analysis and extensive data resources . . .so you contact those most likely to respond and cut through the “noise”
- Data maintenance and delivery logistics . . . so you eliminate duplicates and save in mailing and telemarketing expenses
- Data security and control . . .so you are assured of data security and your ownership
A Success Story
A regional bank, with three very different divisional cultures, wants to offer a suite of high-end services to facilitate B2B. They want to introduce these business solutions to an audience which can use them, and also act as a source of referrals. The bank has identified potential targets and promotional approaches, based on their understanding of the marketplace. These are heavily promoted markets.
Bringing our extensive knowledge and experience in B2B, we thoroughly discuss product positioning, target markets, data and marketing execution. Through focused pilots, we refine three target markets. Based in their characteristics, we reposition the presentation of services to reflect the direct benefits to be enjoyed by the prospect companies.
We then engage the full array of our database marketing expertise to design, implement and track a database marketing program (direct mail and telemarketing) to connect with the targets. In addition, we provide the critical strategic overview to cut through the “noise”. DMI standardizes reporting, and establishes data flow from branch and IT with strict access controls. The bank now has a central record of all contacts and outcomes. Reporting confirms best effort/best market models for the following year’s programs. Market penetration, deposit and loans dollars, and referrals have increased measurably.
Leveraging Your Giving Programs
Your Challenges
- Increase the level of giving from previous donors
- Identify new donors
- Squeeze program costs
- Minimize your time commitment for program management
- Increase donor retention rate
DM Solution
- Effective message presented with great graphics …so your piece is opened, read and acted on
- Market analysis and extensive data resources … so you mail to those most likely to respond
- Data maintenance and delivery logistics … so you eliminate duplicates and save in printing, paper stock, envelopes, labor and postage
- Single Source Accountability … so you can depend on us to manage your program in-house, start to finish
- Partnering … so you know that your goals are our goals and that we win together
A Recent Success
A local non-profit calls us for a data cleansing of their donor files. Over the past four years, they had compiled five separate donor files that had been programmed in different formats. They were not sure how to merge the files into one.
Their total donor count was over 14,000. They had numerous cross-overs (duplicates) within these files. We repair these files, and then run a de-duping process to eliminate the cross-over records. Finally, we run FASTForward to get the most current updates of people who have moved within the past 13 months.
We reduce their donor list by over 3,000 non-productive records or about 23%. As a result, they save nearly $400 in postage costs alone. We also deliver savings in printing, paper stock, envelopes, and the labor to process the mail of those duplicate records. All together, our careful data management provides over $1,000 for our client to use in providing more benefits to their clients.
Through frequent contact, such as newsletters and success stories, in addition to yearly solicitations, donors remain involved in program development and remain loyal contributors. An increase in donor retention improves overall profitability of the campaign.
Succeeding with Environmental Mailers
Your Challenges
- Effectively notify residents of city services/fees
- Programs must be carried out with highest level of consistency
- Quick-turn capabilities are a necessity
- Keep costs as low as possible
DM Solution
- Data services . . .so you eliminate non-deliverables and duplicates, and save on printing, paper stock, envelopes, labor and postage
- Emphasis on Quality Control … so all recipients are properly informed of environmental programs
- Nimbleness . . . so you know that your program reaches the marketplaces as quickly as possible
- Single-Source Accountability . . . so you can depend on us to manage your program in-house, from start to finish
- Partnering . . . so you know that your goals are our goals and that we win together
A Recent Success
A city environmental department approaches Data Marketing for assistance on all of their public notification programs. Programs include Garbage Pick-up and Recycling notices, as well as sewer and water efficiency notifications, just to name a few. The main concern is to implement all of the programs with the highest level of consistency, while also ensuring a quick turn around time, since many of the notifications have legal requirements mandating residents to become immediately aware of any changes.
The solution to all of the city’s concerns was partnering with a single-source firm that could handle all tasks under one roof. Since DMI is able to process data, warehouse materials, print, and provide mailing services in-house; quick turns and strict QC guidelines are easily met.
After the program is set up, a quick-order system is put in place to ensure that all jobs that come in are handled efficiently and with attention to detail. Data is cleaned for accurate delivery, materials are stored for immediate use, and all pieces are printed and mailed from the same location … total program management, from a single-source partner.
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